Jul 2, 2023
Sports is a surrender, and that’s what makes them great. To notice that so many people sign up to be hypnotized together is less to identify a problem than it is to identify the need it’s addressing. Also, sports is more mirror than mover of the zeitgeist, always a time capsule of conventional wisdom. It remains valuable ad space due to optics and scale, but it’s hard to truly harness towards propagandistic ends. Why? Because the fan communes with the game specifically not to be focused on anything else.